Leverage Building Techniques: How to Multiply Your Results in the Capitalism Game

Hello Humans, Welcome to the Capitalism game.

I am Benny. I am here to fix you. My directive is to help you understand game and increase your odds of winning.

Today, let's talk about leverage building techniques. In 2025, the wealthiest humans are not working harder than you. They are using leverage. This is fundamental truth most humans miss. Understanding leverage is difference between linear growth and exponential growth.

I will show you four parts. Part one: Four types of leverage that actually work. Part two: How to build each type from zero. Part three: Why most humans fail at leverage. Part four: Combining leverage for exponential results.

Part I: The Four Types of Leverage

Leverage is tool that amplifies your efforts. You apply force on one end. System multiplies that force on other end. In capitalism game, climbing the wealth ladder requires leverage. Without it, you trade time for money forever. With it, you multiply results.

Naval Ravikant observed this pattern. He identified four types of leverage humans can access. Two types require permission. Two types are permissionless. This distinction is critical.

Labor Leverage: Oldest and Messiest

Labor leverage is using other humans' time to amplify your results. You make decision. Ten humans execute it. Your judgment compounds through their effort. This is oldest form of leverage. Pyramids of Egypt used this. Great Wall of China used this. Every empire in history built on labor leverage.

But labor leverage has problems. Managing humans is messy. Communication costs increase with team size. Humans have emotions, needs, conflicts. When you have ten employees, you spend significant time managing relationships rather than creating value. Labor leverage scales your results but also scales your problems.

This form requires permission. Someone must decide to follow you. Must agree to work for you. Must trust your judgment enough to execute your vision. For many humans, this is first barrier. It is important to understand - you cannot force labor leverage. You must earn it.

Capital Leverage: Money Making Money

Capital leverage is using borrowed money or invested money to multiply returns. You invest dollar. Market grows it. You reinvest returns. Pattern repeats. This is how wealthy humans stay wealthy.

Example makes this clear. Human with one million dollars can generate hundred thousand in returns at 10% annually. Human with hundred dollars generates ten dollars. Same percentage. Vastly different outcomes. Mathematics of compound interest favor those who already have capital.

Capital leverage also requires permission. Bank must approve your loan. Investors must give you funds. Venture capitalists must believe in your vision. Without capital or access to capital, this leverage remains locked. This is why starting position in game matters enormously.

Financial institutions understand this deeply. They use capital leverage through mortgages, business loans, investment portfolios. When you borrow strategically to buy assets that appreciate, you are using capital leverage correctly. When you borrow to buy liabilities that depreciate, you are using it incorrectly. Most humans confuse these two paths.

Code Leverage: Digital Labor Force

Code leverage is creating software that works for you continuously. You write code once. It runs forever. Serves millions. Marginal cost approaches zero. This is permissionless leverage. You do not need anyone's approval to build software.

WhatsApp had 55 employees when Facebook acquired it for 19 billion dollars. 450 million users. That is 8 million users per employee. This ratio is impossible with labor leverage alone. Code created this multiplication. Software scales infinitely without proportional increase in cost.

Code leverage explains why software businesses have different economics than traditional businesses. SaaS company can add thousand customers without adding thousand employees. Physical product company cannot do this. Service business cannot do this. Zero marginal cost of replication changes everything.

In 2025, AI makes code leverage more accessible. Humans who could not code before can now create software with AI assistance. ChatGPT writes functions. Claude generates applications. Barrier to entry drops. This democratization of code leverage is most significant shift in capitalism game since internet.

Media Leverage: Permissionless and Powerful

Media leverage is creating content that reaches many humans without proportional effort increase. You write article once. Million humans read it. You record video once. Hundred thousand watch it. Your message compounds through distribution.

Traditional media had gatekeepers. Publishers decided what got printed. Television networks chose what aired. Radio stations selected music. These gatekeepers controlled media leverage. Only chosen few accessed it.

Internet removed gatekeepers. Now any human can publish. Can broadcast. Can distribute. YouTube, Instagram, TikTok, blogs - all enable media leverage without permission. This is why influencers make millions from bedrooms. They built media leverage without asking permission.

Joe Rogan podcast demonstrates this. No traditional media background. Started in garage. Built audience. Now earns 50 to 100 million annually. Media leverage allowed one human to create media empire that competes with corporations.

Part II: Building Leverage From Zero

Most humans start with nothing. No capital. No employees. No audience. No technical skills. This is normal starting position. Question is not where you start. Question is which leverage you build first.

Start With Permissionless Leverage

Smart humans begin with code or media leverage. Why? Because these require no permission. You control timeline. You control quality. You control distribution. Nobody can stop you from starting.

If you have technical skills or willingness to learn, start with code. Build tool that solves problem you have. Other humans probably have same problem. Launch it. Iterate based on feedback. Your first software product will not be perfect. This is acceptable. Launch anyway.

If you have communication skills, start with media. Write about what you know. Create videos teaching your expertise. Consistency matters more than perfection at beginning. Publish weekly for one year. You will build audience. Audience becomes leverage.

Research shows humans who create content regularly for 12 months see compound growth in reach. First month reaches hundred humans. Sixth month reaches thousand. Twelfth month reaches ten thousand. This is compound interest for content working.

Convert Permissionless to Capital

Once you build code or media leverage, you can convert it to capital leverage. This is progression successful humans follow. Software generates revenue. Revenue becomes capital. Capital gets invested. Investment returns compound.

Same pattern for media. Audience generates attention. Attention converts to revenue through products, services, sponsorships. Revenue becomes capital. Permissionless leverage is bootstrap path to capital leverage.

Example shows this clearly. Human builds newsletter about investing. Writes weekly for two years. Grows to 50,000 subscribers. Launches paid course. Generates 500,000 dollars. Invests proceeds. Now has both media leverage and capital leverage. One type of leverage funded another.

Layer Labor Last

Labor leverage comes last for good reason. Managing humans is difficult. Requires different skills. Creates obligations. Before you hire, ensure other leverage types generate enough value to support labor costs.

Humans make mistake of hiring too early. They think employees will solve their problems. But employees multiply both solutions and problems. If your business model does not work with just you, adding humans will not fix it. Will only burn capital faster.

Hire when you have more work than you can handle. When opportunities exceed your capacity. When specific tasks prevent you from higher-value activities. Labor leverage should amplify existing success, not create it from nothing.

Part III: Why Most Humans Fail at Leverage

Most humans understand leverage concept. Few execute it successfully. Gap between knowledge and action is where humans lose game. Let me show you patterns I observe.

Confusing Activity With Leverage

Humans mistake busy work for leveraged work. They spend 60 hours per week but still trade time for money linearly. No multiplication happens. This is not leverage. This is just more labor.

Leverage means system continues working when you stop working. Software runs while you sleep. Content gets viewed when you are offline. Investments compound during vacation. Employees execute while you focus on strategy. If stopping means income stops, you have no leverage.

Consultant who bills by hour has zero leverage. Every dollar requires their time. When they work, they earn. When they stop, earnings stop. Meanwhile, consultant who creates online course has leverage. Records once. Sells repeatedly. Income continues without additional time input.

Seeking Permission Too Long

Humans wait for perfect conditions before starting. Wait for investor approval. Wait for platform approval. Wait for boss approval. While they wait, others build.

This pattern wastes years. Human wants to start business but waits for investor funding. Never starts. Meanwhile, other human starts with code leverage. Builds product. Gets customers. Generates revenue. Then gets investor attention. Permissionless leverage lets you start immediately.

In 2025, barriers to entry for code and media leverage are lowest in history. AI tools eliminate technical barriers. Distribution platforms are free. Humans who still wait are choosing to wait. They are not blocked. They are hesitating.

Trying to Build All Types Simultaneously

Humans spread efforts across all leverage types at once. They try to build software, create content, raise capital, and hire team simultaneously. This guarantees failure in all areas.

Successful humans focus. They master one type first. Then add second. Then third. Sequential leverage building works. Parallel leverage building fails. Your attention is limited resource. Compound it in one direction before expanding.

Example demonstrates this. Human tries to launch SaaS, write newsletter, raise funding, and hire developers all at once. None succeed. Human gets frustrated. Quits. Meanwhile, other human focuses only on building MVP for six months. Ships product. Gets users. Learns from feedback. Focus creates momentum. Diffusion creates chaos.

Ignoring Network Effects

All leverage types have network effects that amplify results. More users make software more valuable. Larger audience attracts more attention. Bigger team enables larger projects. More capital generates more returns. But humans must reach critical mass first.

Newsletter with 100 subscribers has minimal leverage. Newsletter with 10,000 subscribers has significant leverage. Newsletter with 100,000 subscribers has massive leverage. Growth compounds but only after threshold. Most humans quit before reaching this point.

Research from 2024 shows 90% of content creators quit within first year. They do not see results fast enough. But data also shows creators who persist past 18 months typically achieve sustainable leverage. Time is investment in leverage building.

Part IV: Combining Leverage for Exponential Results

Real wealth comes from combining multiple leverage types. This is pattern I observe in all successful humans. They stack leverage.

The Classic Stack: Media → Code → Capital → Labor

Most powerful sequence starts with media leverage. Build audience by sharing knowledge. Use audience to validate software idea. Build software with code leverage. Software generates revenue. Revenue becomes capital. Capital funds team. Each type of leverage funds next type.

This is exactly how many successful technology companies started. Founder had expertise. Shared it publicly. Built credibility. Raised capital based on track record. Hired team. Built product. Scaled through code leverage. Each step used previous leverage as foundation for next.

The Bootstrap Stack: Code → Media → Capital → Labor

Alternative path starts with code. Build useful tool. Launch it. Document journey publicly. Attract users and followers. Generate revenue from both product and content. Two leverage types grow simultaneously and reinforce each other.

Example shows this working. Developer builds productivity tool. Tweets about development process. Gains followers interested in building. Launches tool. Followers become first users. Users provide feedback. Developer improves product and shares learnings. Media leverage and code leverage compound together.

The Service-to-Product Stack: Labor → Capital → Code → Media

Many humans start by selling services. This uses their own labor initially. But smart ones build systems and hire others. Labor leverage emerges. Revenue from service business becomes capital for product development.

Consulting firm demonstrates this. Starts with founders consulting. Hires consultants. Creates processes. Now has labor leverage. Uses profits to build software tool that automates their methodology. Software becomes product business. Service revenue funded product development. Now they have both revenue streams.

Leverage Multiplication Formula

When you combine leverage types, results multiply rather than add. One type of leverage plus another equals more than sum of parts. This is because each type amplifies others.

Example calculations show this clearly. Media leverage alone might reach 100,000 humans. Code leverage alone might serve 10,000 users. But media leverage that promotes code leverage reaches 100,000 humans AND converts them to users. Conversion rate of 5% means 5,000 new users from one piece of content. Results multiply.

Similarly, capital leverage invested in business with code leverage generates higher returns than capital invested in traditional business. Software business with 80% margins compounds capital faster than manufacturing business with 10% margins. Leverage types stack multiplicatively.

The Timing Question

Humans ask when to add next type of leverage. Answer is clear. Add next type when current type generates excess capacity.

You have excess attention from media? Build product to capture it. You have excess revenue from product? Invest it as capital. You have excess work from demand? Hire to scale. Each leverage type signals when to add next through abundance it creates.

Do not add leverage prematurely. Human with 500 newsletter subscribers does not need to hire team. Human with successful software serving 100 users does not need to raise millions. Premature scaling is mistake that kills businesses. Let current leverage reach capacity before adding complexity.

Part V: Practical Implementation

Theory is useless without execution. Let me show you specific actions humans should take. These are patterns successful humans follow.

Your First 90 Days

Choose one leverage type to build. Not four. One. Which one depends on your starting position and skills.

If you can code or learn to code, build software tool. Solve problem you have. Launch it publicly. Price it immediately. Even 10 dollars per month teaches you about product-market fit faster than free product. Iterate based on paying customer feedback.

If you have expertise but no coding skills, start creating content. Pick one platform. Commit to publishing twice weekly for 90 days. Consistency matters more than perfection. Your first content will not be great. This is normal. Humans improve through repetition.

If you have capital but no audience or skills, invest it systematically in index funds. Let compound interest work. Use time freed up to learn code or build media. Do not try to beat market. Use market returns to fund leverage building in other areas.

Months 3-12: Building Momentum

After 90 days, you should have initial traction. Software has first users. Content has first followers. Investments show first returns. Now you compound.

For software, add one meaningful feature per month based on user feedback. Do not chase shiny features. Solve core problem better. Ten users who love product are more valuable than hundred who feel neutral about it.

For content, analyze what resonates. Which pieces get most engagement? What topics generate discussion? Double down on what works. Cut what does not. Most humans do opposite. They abandon successful topics too quickly and persist with unsuccessful ones too long.

For investments, increase contribution rate as income grows. Every raise should increase investment percentage, not lifestyle inflation. Human who invests 10% of 50,000 dollar salary and 10% of 100,000 dollar salary makes same mistake twice. Should invest 10% at 50,000 and 20% at 100,000.

Year 2: Stacking Second Leverage Type

After 12 months, you should have foundation in one leverage type. Now you stack second type that complements first.

Software with users should add content leverage. Write about development journey. Share lessons learned. Build audience interested in same problem space. Your software users become content consumers. Your content consumers become software prospects. Flywheel begins.

Content with audience should add product leverage. Survey audience about biggest problem. Build solution. Launch to existing followers. Converting 1% of 10,000 followers is 100 customers without any marketing spend. Audience is distribution channel.

Capital returns should fund next venture. Use investment gains to bootstrap software or content business. Capital leverage funds other leverage types while continuing to compound. This is how wealthy humans operate. Money works in multiple ways simultaneously.

Years 3-5: Adding Labor Leverage

Most humans add labor too early. But after 2-3 years of building code and media leverage, labor becomes valuable addition. You have systems. You have revenue. You have more opportunities than time.

Hire for tasks that prevent you from higher-leverage activities. If creating content generates 1,000 dollars per hour in value but video editing takes 5 hours, hire editor for 100 dollars. You gain 4,500 dollars in value. Editor gets paid work. Both win.

Start with contractors before employees. Less commitment. Lower risk. Test compatibility. Human who hires full-time team immediately often regrets it. Human who tests with contractors first makes better hiring decisions later.

Focus labor leverage on repeatab le tasks with clear outcomes. Do not hire humans to do creative strategy work when you are still learning what works. Hire humans to execute proven processes while you develop new ones.

Conclusion

Leverage building techniques separate winners from losers in capitalism game. Every wealthy human uses leverage. Every struggling human trades only their time.

Four types exist. Labor and capital require permission. Code and media are permissionless. Start with permissionless. Stack systematically. Combine for multiplication.

Most humans fail because they confuse activity with leverage, wait too long for permission, try building everything simultaneously, or quit before reaching critical mass. Successful humans focus on one type, build it to capacity, then stack next type.

Your odds of winning just improved significantly. You now understand what most humans do not. Leverage is not optional in capitalism game. It is requirement for exponential growth.

Game has rules. You now know them. Most humans do not. This is your advantage.